The Business Conference has the purpose of presenting to all interested parties, including the Macau Government, Casino Operators, Brands and Businesses and also Students, the potential of the Esports Industry. Inspiring speakers from around the world will gather in Macau to discuss state-of-art developments in the Esports Industry. Female Esports athletes and famous social media streamers will also participate on panel discussions to raise awareness and find solutions to the challenges they face in a male-dominated industry.
Studio City Macau
September 1st, 2017
Friday, 10am – 7pm
480 USD – Standard Price
Student Discount Available
INCLUDES August 31st: Macau Tour & Welcome Dinner | September 1st: Networking Lunch and Coffee Breaks
Sports tourism is quite common in other sports; football is responsible for bringing nearly one million visitors to the UK yearly. Sports tourists also spent 50% more than the average tourist, so there’s big money in it. Football fans are prepared to spend substantial sums of money to travel around Europe and watch their favorite players compete and so do Esports fans. They are also willing to travel around the world to watch tournaments unfold! The influx of highly motivated Esports fans can help diversify local economies, as well as help rejuvenate and expand local tourism and entertainment industries.
Despite being a social competition with proven benefits for the participants, Esports inherited much of the negative connotations associated with playing video games. Society needs to be informed on why youngsters should get involved in Esports and how will they benefit from doing so.
A career path development is an essential component of the Esports ecosystem. As a fast-paced industry, ramping up towards mainstream acceptance, there are a lot of areas and opportunities to exploit, and now is the perfect time to start.
With seven-figure team salaries, sold-out stadiums, live streaming views in millions, Esports players becoming rockstars, Esports has unquestionably arrived. Esports is set to be included as an official medal sport at the 2022 Asian Games in China, but what is its future as an Olympic sports? With several federations and associations vying for control of the nascent sport, this seminar looks at why Esports should be considered a sport and what is being done to get it accredited by the IOC.
Esports is an example of a developing platform in which savvy marketers can directly connect with their most-coveted audience: Millennials and Gen Z’ers. Today, brands need to be ready to market in non-traditional ways, on non-traditional platforms to reach their audience. Esports is among the most attractive industries for advertisers and sponsors in 2017. The analytics capabilities of Esports also allow marketers to understand in real-time how their marketing message is both being received and acted upon – it’s now all quantifiable and attributable.
The explosive rise of Esports over the past decade caught almost every everyone flat-footed, including most of the traditional media companies. But over the past couple of years, that has all changed; Traditional media companies are now taking notice as the demand for Esports content skyrockets. New leagues are forming, not just in the US, but throughout Europe and Asia. Several major networks, including ESPN, NBC and TBS, now regularly air Esports programming. By featuring Esports content on TV, networks not only increase their own audiences, but help ensure the success of Esports, itself.
Esports and skill-based videogames could be the future of gambling. With information available on websites dedicated to Esports, as well as on Facebook pages devoted to the various games and differing teams, there is plenty of information out there for the intrigued gambler. Sites like Twitch even allow users to review past games, which could help in deciding you is an underlay and who is an overlay. Esports gambling has now gone mainstream, with major bookmakers like Ladbrokes, William Hill, and Bet365 offering odds on games like LOL, CS:GO, DOTA 2, and Hearthstone.
This topic will explore the latest Esports developments with Case Studies presented by industry experts.
Reports show that 52% of gamers are female, but Esports is still dominated by men (71%). Sexism, online bullying, and toxic behavior are all problems that affect women engaging in Esports activities. It’s currently so bad that some women even change the tone of their voice through their headsets to male ones to avoid other players verbally abusing them.
Female representatives of the Esports community will discuss the challenges of being a woman in a male-dominated industry and speak about how they can increase female competitiveness and representation at major tournaments.